January 5, 2012
"Who is Yahoo’s target customer? Is it you, the user? No, said Bostock: “Our customers are advertisers."

What The Analysts Asked Yahoo Today, And How The New CEO Responded | paidContent

This has been their point of view for quite a while…

Why?  Because from their vantage point, they don’t have a daily uniques problem, they have a monetization problem.

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