"VC is fundamentally a patter recognition and classification exercise. Every time you pitch a VC, they are, in real-time, classifying the company and opportunity into a master taxonomy…If you can indeed control the associations, both positive and negative, that are an inherently part of any frame, then it is vital that we choose our words very carefully."
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Process & Iteration: Framing: Creating the Right Mental Impression
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Process & Iteration: Framing: Creating...Right Mental Impression
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