Last week, I said that Macbook Pros remaining the same thickness makes more sense from a market segmentation pov. Today, when I saw the first heads from WWDC, I thought Apple may have decided to move away from their product segmentation paradigm but after checking the details, it looks like they are sticking pretty closely to it. The two key things:
- They left the 13” Macbook Pro alone except for the Ivy Bridge and USB 3.0 upgrade. No retina display or thinner chassis. Price remains the same and it’s different enough from the 13” Macbook Air, which costs a few hundred dollars more
- The retina display and thinner chassis were added to the Macbook Pro 15. Pricing is increased, which helps blunt the removal of the 17” from the product line (was priced ~$2k).
It’s really execution in segmenting the market.